This episode is a little different, where I talk to Alton Stephenson, manager of drill artist Esko and marketing executive of Circa 80s. Alton talks about the key things a song needs before campaign and a few key tips and tool suggestions, on how to get the best out of promoting the release.
In this episode we also talk about show host, Saïna's debut single release, Wrong Love and talk through what went behind the promotion.
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